Nike ‘One’



Motion Theory's workflow of the Nike 'One' commercials did not just benefit from an applet programmed by one of the team members. This time, the core workflow became a team of four visual programmers risking carpel tunnel to generate a diversity of floating engineering graphics using every trick in the book. Although the production process was organic and artistic, the team collaborated well - subclassing a common object oriented super class, using common (custom) rendering frameworks, establishing file format protocols for shared data, and using versioning systems. The result was complex yet delicate and tasteful swarm of diagrams and math floating around the heads of thinkers - interacting with the physical, emotional, and narrative surroundings.

For videos, snapshots, and complete credits, visit the Motion Theory website:
http://www.motiontheory.com/work/nike_one

Processing Artists:
Gabe Dunne - www.quilime.com
Josh Nimoy - www.jtnimoy.net
Matt Motal - www.mattmotal.com
Michael "Flux" Chang - www.ghost-hack.com

to use:

click satellite buttons to begin swarm display

control:

space bar - show / hide UI
left click - rotate swarm
right click - move swarm

Source code: swarm_display_online Client Deform GUI Sat Swarm mass vec vec3